Saturday, October 11, 2008

Mob Mentality

In a recent article, Slate magazine argued that:
"At a normal campaign rally, it's the candidate who tries to whip the crowd into a frenzy. At John McCain's town hall in Waukesha, Wis., Thursday, it was the other way around. "I'm mad, and I'm really mad," said one man who'd been called on to ask a question. "It's not the economy. It's the socialist taking over our country." McCain started to respond, and the man shot back sternly. "Let me finish please. When you have an Obama, Pelosi, and the rest of the hooligans up there gonna run this country, we've got to have our head examined. It's time that you two who are representing us, and we are mad."
It seems as though John McCain has forgotten the first rule of an instigator - you don't control the mob, the mob controls you.  As his campaign's negativity has increased (see here), his crowds have started to more or less become their own master.

Now, the supporters of McCain are making headlines for yelling things such as "terrorist" and "off with his head" about Obama.  We have some decent polling data on the negative effects of McCain's negative add campaign in recent months.  Yet, what might be really interesting is whether or not his supporters have been turning people off.

This is not a question based on any evidence as of yet - but who wants to be associated with that sort of crowd?

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